Founded in 1853 by Levi Strauss in San Francisco, Levi’s is the original denim brand that defined American workwear and casual style. Known for its iconic 501 jeans and timeless craftsmanship, the brand continues to evolve through sublines like SilverTab, celebrated for its relaxed 1990s fit, and Levi’s Made & Crafted and Levi’s Vintage Clothing, which honor heritage through premium materials and archival designs. Levi’s has also collaborated with renowned designers and brands such as Comme des Garçons, Junya Watanabe, and NIGO, blending its classic DNA with contemporary global perspectives.