Founded in Florence, Italy, in 2010 by two friends, Avec Modération is a footwear label specializing in handcrafted women’s shoes. The brand combines traditional Italian craftsmanship with playful colors, rich textures, and distinctive materials, including leather, velvet, and faux fur. Its collections reinterpret classic footwear silhouettes through expressive details and a balance of everyday wearability and unconventional design.